The big news today that Xiaomi has overtaken Apple to become number 2 brand in the world, in terms of phones shipped.
The Smartphone market is super competitive. If a company cannot ship and sell phones, they’re going to go bankrupt. One good metric by which we can tell how smartphones are performing is the amount of phones that they can ship to their suppliers. The second is how much of the market that they hold and control. Xiaomi are the undisputed number 1 in India (2nd most populous country in the world) and are top of the leaderboard in Western European markets. It is on this basis that Xiaomi has overtaken Apple to become number 2 brand in the world.
The company has taken to its FB page to proudly announce this development.
Read: Apple’s lineup of phones
Prior to now, Xiaomi were fourth place overall behind Samsung, Huawei and Apple. With the recent troubles faced by fellow Chinese giants Huawei, and their subsequent decline, Xiaomi took full advantage and moved up to third position as Huawei plummeted. Samsung and Apple were first and second respectively.
This was the status quo till the results came out for the second quarter of 2021. In the chart above, Xiaomi’s market share is up to 17% compared to Apple’s 14%. In terms of growth, Apple’s market share only grew by 1% whilst Xiaomi’s market share exploded by as much as up to 83% (stats credit: Xiaomi, Canalys, 2021).
Xiaomi are definitely on the rise and could have Samsung in their sights as they seem to rise even higher. Xiaomi caters to every aspect of the market from entry level to flagship. They also try to engage their user as much as possible forging strong brand partnerships. If they continue on this vein, it’s going to be very difficult to keep them from number 1 position.
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